Sextiae is a story written by two brothers.
Two brothers born in Provence, fans of electro music and retro culture.
Two brothers who love parties, festivals & meeting people.
Two brothers who, in 2020, had the opportunity to take over the family vineyard and said, “what the f#ck! This is crazy! What do we do now?“
Two brothers who finally decided to enhance this terroir and planned to take over the operation from scratch…
Two brothers with a billion questions but with a vision: to create a different, fun & stylish wine brand, “something cool, you know!”
Two brothers… in short, you got it bro!
2020: they took over the vineyard and all the shitstorms that came with it.
They thought, they discussed, they weighed “the pros & cons”…
But the opportunity to undertake, to be free, to have fun and enjoy themselves was too great. It was decided, they made the choice—alongside their jobs—to partner up.
More than a new wine brand, they wanted to develop a concept or rather a true all in one & one for all experience around Provence Rosé.
Something organic, hype and that connects people. Between tasting, musical ambiance, sharing… Shout-out, Sextiae Rosé was born! Make some noise!
The project is launched!
The name of the wine? Sextiae, in reference to Aix-en-Provence. Nice!
And then? They created business plans, they analyzed the market, consumption rituals and consumer types, new audiences, brands on social media…
And then, come on, all the fuss around wine is boring! They wanted to break the codes. Have a disruptive, transgressive approach and brand… And ta-da!
They ended up finalizing their concept: Sextiae would be a next gen., 3.0 Rosé that breaks down the barriers around wine to instantly create an ambiance.
A convivial atmosphere that’s chill or electric. Hey hey, this smells like a banger… the music is coming together, they will be born to be a wine!
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